PAGANI
The symbol is built around the brand name placed inside an oval shape. There is a “mirrored” letter “P” above the word “Pagani.” The two letters “P” (the regular and the mirrored ones) form one more oval, which echoes the overall shape of the logotype. The space between the frame and the word “Pagani” is covered with small dots.
Below the name of the brand, there is the lettering that reads “Automobili Modena” (“Modena cars”).
PAGANI
Founded: 1992 San Cesario sul Panaro, MO, Italy
Founder: Horacio Pagani
Type: Private
Products: sports cars, carbon fibre components
Pagani Automobili S.p.A. is an Italian company known as a manufacturer of sports cars and carbon fibre. It was founded in 1992 by Horacio Pagani and headquartered in San Cesario’s soul Panaro, near Modena, Italy.
In a flashback, Pagani was fond of designing wood cars since he was 12. When he started his career by working at Lamborghini, he took part in development of the carbon-fiber chassis research car Countach Evoluzione and styled the production Countach 25 Anniversaries. It was until 1992 that his dream was materialized as he started designing his first super car. His countryman and childhood idol, J. M. Fangio, helped him secured the supply of Mercedes-Benz AMG V12 engines. The first production car, C8, was finished in 1998. In the same year, he also established his own company Pagani Composite Research, to make carbon-fiber parts for Lamborghini. Three years later, it was renamed to Modena Design, which also supplied other super cars and racing specialists, such as Dallara, Aprilia and Ferrari.
The Pagani logo can be easily identified like other car logos. The logo bears the complete name of its company and was designed in a more stylish way unlike other car logos. It completely presents prestige through its metallic badge. It shows an idea of being proud of its roots by having a large “P,” complete PAGANI name at the middle and an automobile Modena that says it all. The company logo had captured thousands of admirers from car aficionados along with other top car logos.
Today, Pagani’s super car business is still small, but popular to car racers as they are building only a dozen or two Zondas a year.