LANCIA
Type: Subsidiary
Industry: Automotive
Founded: November 27, 1906
Founder: Vincenzo Lancia
Headquarters: Turin (Italy)
Area served: Italy
Owner: Stellantis
Website: www.lancia.com
Lancia is an Italian car manufacturer and a subsidiary of FCA Italy S.p.A., which is currently a Stellantis division. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganised its businesses, but its history is traced back to Lancia & C., a manufacturing concern founded in 1906 in Torino by Vincenzo Lancia and Claudio Fogolin. It became part of Fiat in 1969.
The brand is known for its strong rallying heritage, and technical innovations such as the unibody chassis of the 1922 Lambda and the five-speed gearbox in the 1948.
Sales of Lancia-branded vehicles declined in 1990. After corporate parent Fiat acquired a stake in Chrysler in 2009, the Lancia brand was modified to include rebadged Chrysler products. Lancia in the United Kingdom and Ireland were rebadged as Chryslers.
Sales continued to drop the Lancia-badged Chryslers after 2015. Since then, the company's only product has been the Lancia Ypsilon, and sales outside of Italy ended in 2017. Despite Lancia's much smaller brand presence, the Ypsilon continues to be popular in Italy; in fact it was the second best-selling car there in 2019.
The newly-merged Franco-Italian-American company Stellantis will try to revive Italy’s Lancia.
