ALFA ROMEO
Automobiles S.p.A.
Type: Subsidiary
Industry: Automotive
Founded: 24 June 1910 (as A.L.F.A.) Milan, Lombardy, Italy
Founders: Ugo Stella, Nicola Romeo
Headquarters: Turin, Piedmont, Italy
Area served: Worldwide
Parent: Stellantis
Website: www.alfaromeo.com
The owner of A.L.F.A wanted as much as possible to incorporate Milan in their emblem. For this reason, they specifically designed a badge that represented one of the most influential as well as respected families in Milan; the Visconti.
Alfa Romeo Automobiles S.p.A. is an Italian premium car manufacturer and a subsidiary of Stellantis. The company was founded on June 24, 1910, in Milan, Italy. "Alfa" is an acronym of its founding name, "Anonima Lombarda Fabbrica Automobili." As it was founded by anonymous investors. The brand is known for sport-oriented vehicles and has been involved in car racing since 1911.
Alfa Romeo has competed successfully in Grand Prix motor racing, Formula One, sportscar racing, touring car racing, and rallies.
When you look at an Alfa Romeo logo, it gives of an ancient yet classy feel to it. This is because the Alfa Romeo logo was designed with several factors in mind. The owner of A.L.F.A wanted as much as possible to incorporate Milan in their emblem. For this reason, they specifically designed a badge that represented one of the most influential as well as respected families in Milan; the Visconti.
There are several components that you can find in the Alfa Romeo logo; basically it’s a round badge with a cross on the left side and a serpent on the right side. All of these components represent most of the myths and legends that is known and very representative of Milan.
The serpent on the right side of the logo represents a popular myth of a man eating snake that roamed around Milan during the 5th century AD. This snake was slain by a man named Ottoni Visconti; this act of heroism was greatly celebrated thus it was included in the coat of arms.
One the left side of the car logos by Alfa Romeo, is a red cross on top of a white background. This cross is said to be a symbolic representation of Giovanni Da Rio’s deed; he was said to be the first person to ever climb the Jerusalem walls and placed a cross. All of these elements reflect the history of Milan; this is the reason why Alfa Romeo chose these so that they can be closely related to their country of origin.
