DENZA
Shenzhen BYD Daimler New Technology Co., Ltd.
(trading as Denza)
Type: Joint venture
Industry: Automotive
Founded: May 2010
Headquarters: Shenzhen, Guangdong, China
Owner: BYD, Daimler AG
Website: www.denza.com
Shenzhen BYD Daimler New Technology Co., Ltd., trading as Denza, is an automobile manufacturing company headquartered in Shenzhen, China, specialising in luxury electric cars and an equally owned joint venture between BYD and Daimler AG. Founded in May 2010, as of late 2014 the company produces a single model with an all-electric range of up to 300 km (190 mi).
On 1 March 2010, BYD Auto and Daimler AG signed a memorandum of understanding for the joint development of electric vehicles. That initial link-up led to the creation of a new, equal-ownership legal entity, Shenzhen BYD Daimler New Technology Co., Ltd., which was formally established on 27 May 2010 and received a business license from the Chinese state in March 2011. Its brand name, Denza, debuted in March 2012, and a new energy vehicle (NEV) concept car was first shown in April 2012 at the Auto China motor show in Beijing. It was expected that this product would be offered as a luxury car.
