The Baojun marque was established in 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick, which are also on sale in China. The company's products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.
The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010. Sales started in late 2011 through a dedicated dealer network.
The joint venture also offers a localized version of the Daewoo Matiz / Chevrolet Spark, known as the Baojun Lechi. In 2014, a third model (the Baojun 610) was announced at Auto China. At Auto Shanghai in 2015, the company introduced the Baojun 560 SUV. And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.