AUDI
Type: Subsidiary
Industry: Automotive
Founded: 16 July 1909 in Zwickau (Audi)
29 June 1932 in Chemnitz (Auto Union)
3 September 1949 in Ingolstadt (re-establishment)
10 March 1969 in Neckarsulm (Fusion)
Founder: August Horch
Area served: Worldwide
Products: Luxury vehicles
Parent: Volkswagen Group
Website: www.audi.com
The Audi symbol is the four manufacturers of Auto Union. This Audi emblem signs the association of the brand Audi with others: Horch, DKW, Wanderer: the initial ring from at the left side represents Audi, the next represents DKW, the third is Horch, then the fourth ring is Wanderer.
There is nothing complicated with the Audi logo; it is just four rings linked to each other. So what exactly do these four rings stand for? The Audi logo is a representation of the merger of the four founding companies in the year 1932. The four companies that merged are Audi, Horch, DKW, and Wanderer; as a whole they make up the Auto Union. As soon as four car companies merged, they became one of the biggest car manufacturers in Germany. Although they were merged as one company, each of them was still assigned a different car type to design and market.
The logo is silver in color because they also wanted to signify what Audi is widely known for: lightweight design and power. As simple as their emblem may be, they were able to maintain the reputation linked to that emblem; this is the reason why it remains to be one of the highly successful and respected car manufacturers to this day.