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ASTON MARTIN

Aston Martin Lagonda Global Holdings plc

Type: Public limited company
Industry: Automotive
Founded: 15 January 1913 England, UK
Founders: Lionel Martin, Robert Bamford
Area served: Worldwide
Products: Luxury cars
Brands: Aston Martin, Lagonda
Website: astonmartin.com

Aston Martin logo

 The wings concept was borrowed from the logo of the Bentley cars. The logo that we see now is the result of the fourth change made to their emblem.

Like any other car logos, the Aston Martin logo has also gone through several subtle changes over the years. The very first Aston Martin logo was very far from the logo that we now see in Aston Martin cars these days. When the first Aston Martin was released, it had made use of the initials “A” and “M” on its logo. There was not much thought put into the logo design, they basically wanted to make use of the initials to symbolize Aston Martin.

In the year 1932, they made the very first change to the Aston Martin logo. From just a simple A and M logo, they now added two wings and spelled out Aston Martin. The wings concept was borrowed from the logo of the Bentley cars. Basically, these wings were supposed to represent speed which Aston Martin cars are known for. After a few years, they made tweaking to the logo but still kept the idea of two wings and the Aston Martin name. The logo that we see now is the result of the fourth change made to their emblem. The wings were made to fit in to the modern taster of the current generation with the addition of the name of David Brown. David Brown was the one who took over the company in the year 1947, so he incorporated his name and initials to the AM range.

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