The company was founded in 2004 under the name "GMG Sportwagenmanufaktur Altenburg GmbH". The production of the Apollo started in October 2005. Many variants of the Apollo were introduced throughout its production cycle. 
On July 27, 2008, an Apollo Sport was featured on the UK automotive show Top Gear. In 2011, the company introduced a concept car in collaboration with Carrozzeria Touring Superleggera, the Gumpert Tornante. In August 2013, the company filed for bankruptcy and went into liquidation after an anonymous backer pulled out of a deal that could have saved the company. In January 2016, the company was purchased by Hong Kong consortium Ideal Team Venture which is also owner of the De Tomaso marque. At the March 2016 Geneva Motor Show, Apollo unveiled the Arrow, a sports car that is powerd by a twin-turbocharged 4.0-litre V8 engine rated at 986 hp (1,000 PS; 735 kW). In November 2016, the company announced that former owner and founder Roland Gumpert was no longer associated with the company or its current or future projects and also announced a new model (project name ‘Titan’) would be unveiled at the June 2017 Goodwood Festival of Speed.