The company was founded by Drew Bowler, who founded the company in 1985, after modifying a Land Rover Land Rover Series I to drive competitively. Bowler began his company with designing and building aftermarket parts and rally raid vehicles in the Bowler family farm in Derbyshire, United Kingdom.
Bowler originally designed and produced the Bowler Tomcat which was sold and then the development of the Bowler Wildcat began. In December 2007 the manufacturing rights to the Wildcat were sold by Bowler to Qt Services, to provide support to existing Wildcat owners while Bowler in late 2009 the concept of the road version of the Bowler Nemesis was revealed.