DAIHATSU
Motor Co., Ltd.
Type: Subsidiary
Industry: Automotive
Predecessor: Hatsudoki Seizo Co., Ltd (1907-1951)
Founded: March 1, 1951
Headquarters: Ikeda, Osaka, Japan
Products: Automobiles, engines
Parents: Toyota
Website: www.daihatsu.com
Daihatsu Motor Co., Ltd. commonly known as Daihatsu, is a Japanese automobile manufacturer and one of the oldest surviving Japanese internal combustion engine manufacturers.
Historically, it was well known for building three-wheeled vehicles and off-road vehicles, while currently the company offers a range of kei car models, along with kei trucks, kei vans and larger small cars in Japan. The company also produces entry-level compact cars for Japan and Southeast Asia. The headquarters are located in Ikeda, Osaka Prefecture. As of 2021, its presence has been limited to Japan, Indonesia, and Malaysia (as Perodua), where the company has significant manufacturing and sales operations.
The company has been a wholly-owned subsidiary of the Toyota Motor Corporation since August 2016.
Daihatsu is well known with its signature D logo. The D logo debuted in September 1963 on the Compagno as the first automobile with the Daihatsu D logo, although from its establishment in 1951 until 1969, Daihatsu also used a Ford-like logo, with Daihatsu vintage-style wordmark (outside Japan) and Daihatsu wordmark in katakana, written inside an ellipse. Daihatsu also had a second logo, based on a stylized drawing of Osaka Castle. The script logo remained in use as Daihatsu's corporate logo and appeared on Daihatsu product catalogues and brochures until November 1969. Thus, in the 1950s and 1960s Daihatsu was commonly referred to as Japan's Ford, and also as the Japanese equivalent to Ford. In December 1969, this logo was discontinued and Daihatsu officially used the D logo as its corporate logo. Except in Indonesia, the first Daihatsu logo was used in brochures until about 1977 or 1978. The famous D logo is a stylized, modernized version of the D in the earlier logo and resembles the da in katakana. The D logo as the corporate logo (the white D placed inside the red rectangle), is used from late 1969 onwards. The first version of the D logo, surrounded with circle, used on Daihatsu automobiles from 1963 until 1979. From 1979 to 1989, the D logo is surrounded by a dark grey rectangle. In November 1989, following the launch of Toyota's famous current logo, the D logo is surrounded by an oval, and made in chrome. The chrome D logo is still used until today.