BORGWARD
Borgward Group AG
Type: Private
Industry: Automotive
Founded: May 21, 2008 Germany
Products: Automobiles
Area served: Germany, Mainland China, Malaysia, Nepal
Website: www.borgward.com
The Borgward logo was unveiled in 2015 at the international motor show. Its diamond shape consists of four triangles, two of which are red - a reference to the flag of the German city of Bremen.
History
The former Borgward car manufacturing company, based in Bremen, Germany, was founded by Carl F. W. Borgward (1890–1963). It produced cars of four brands, which were sold to a diversified international customer base: Borgward, Hansa, Goliath and Lloyd. Borgward's Isabella was one of the most popular German premium models in the 1950s, while Lloyd's Alexander 600 model offered affordable mobility to many working-class motorists. The group ceased operations in 1961, following controversial insolvency proceedings.
The brand was revived in the 21st century, with the Stuttgart-based Borgward Group AG designing and marketing cars manufactured in China.
Borgward Group AG is a German-based automobile brand established in May, 2008 with headquarter in Stuttgart, Germany. The company carries the name and logo of the former German brand Borgward. Design and engineering is located in Germany, but the cars are produced in China by Foton Motor.
Borgward started its business with a fleet of conventional SUVs with sales reaching approx. 75,000 units by January 2018 and has branches in China, Russia, India, Brazil and Mexico. However, the company aspires to become one of the leading electric-vehicle manufacturers in the next decade. Full electric models, BXi7 and GT SUV BX6 were officially launched on May 9, 2018, in Beijing, China, and at the Frankfurt Motor Show 2017 presented the Isabella concept, its vision of a full-electric 4-door coupé.
The vehicle intelligent manufacturing plant and engine factory with flexible production of 8 models have dual production qualifications for traditional energy and new energy vehicles.
