ARIEL
Ariel Motor Company Ltd
Type: Ltd
Industry: Automotive
Founded: 1991 (as Solocrest Ltd.)
Founder: Simon Saunders
Headquarters: Crewkerne, Somerset, United Kingdom
Area served: Worldwide
Products: Automobiles, Motorcycles
Website: ArielMotor.co.uk
Ariel Motor Company Ltd is a low-volume performance motor vehicle manufacturing company in Crewkerne, in Somerset, England.
Founded by Simon Saunders in 1991 as Solocrest Ltd., the name was changed in 1999 to Ariel Motor Company Ltd. The original Ariel Motors remains as the trading company of the Ariel Owners Motorcycle Club (AOMCC) Ariel Motorcycles firm. Ariel Motor Company is one of the UK's smallest automotive companies, with just 30 employees, producing up to 100 cars per year.
The Ariel logo reflects the simplicity of the company itself. The Ariel logo only has what is meant to look like an “A” in the middle of the circle, with the name Ariel at the bottom of the circle. The simplicity of the logo is carried towards the company itself. When most car manufacturers have huge factories, Ariel is one of the smallest car manufacturers in the whole of United Kingdom.
