Established by Lee Noble in Leeds, West Yorkshire in the year 1999, the Noble Automotive Ltd. was a competitive car manufacturing company. Lee Noble led the company, and he could make it grow. He himself was the chief designer and owner of Noble.

In August 2006, he sold the company and in February 2008, he decided to resign from it together with his announcement of his new venture, which is Fenix Automotive.

Noble Automotive or more commonly known as Noble used its company name itself in their logo, which is from the last name of the one who established it. Car logos are an important part in every car manufacturing company because it represents their company and stands for what their company brings. Car logos need to be designed carefully following the motto of a company. Additionally, car logos are another way of advertisement for another company. Noble logo was also used as an advertisement in a way that it shows the name of the car brand.

Noble was a low-production British sports car company. Its past products include the M12 GTO, M12 GTO-3, M12 GTO-3R and the Noble M400. The body and chassis of their cars consist of an internal framework of the Noble is built by High-Tech Automotive in Port Elizabeth, South Africa alongside Superformance cars.