Everything began in 1914 with the production of a car DAT, 20 years before the company was called Nissan. The name DAT was got from the initial letters of names of three founders of the company, all together they meant “prompt, vivid” in Japanese. Then this name was transformed into Datsun (the son of DAT).

Nissan was established in 1933 by concerted efforts of two companies – “Nihon Sanyo” and “Tobata Casting,” which planned to manufacture and sell the cars “Datsun.” Originally the company was called “Jidosha Seizo Co., Ltd” and was renamed in Nissan in June 1934 (“Ni” from “Nihon” – Japan, “ssan” from “sangio,” which means industry).

Then, the logo was mentioned. Thus, the red circle became the first distinguishing sign of the brand; it was with the blue rectangle inside the company’s name in the middle. These colors (red and blue) embodied the sun and the sky. The Japanese do not betray their style and remain enigmatic and mysterious, but the emblem turned out fairly simple. The Nissan logo is a symbol of the rising sun.

In 1950, Nissan started development and motor vehicle manufacturing for the foreign markets. This business developed rapidly: in 1960, Nissan Motor Corporation was created in the USA, in 1966, the first car factory Nissan outside Japan started its work in Mexico, and in 1980, plants in Europe and the US were opened. However, for sales in West, the name of “Datsun” was used until the end of 1982, when it was replaced by Nissan.