MAZDA
In 1997, the work on change of the emblem continued. The designer Rei Yoshimara developed the new logo in the form of an owl. The company management liked the stylized letter “M,” and the new logo was accepted. The work of Yoshimara cannot be called bad because it has some triple sense in itself: the owl was assumed, the company sees the letter “M,” and the consumer saw a tulip… The work of the talented designer is defined by this.
MAZDA
Founded: 30 January 1920 3-1 Shinchi, Fuchū, Aki, Hiroshima, Japan
Founder: Jujiro Matsuda
Products: 1,202,489 units (2016), Automobiles, Light Trucks, Engines.
The birth of the Japanese company Mazda is prescribed to 1920. The company was set up in Hiroshima.
First, it bore the name “Toyo Cork Kogyo Co.” and manufactured phellem for requirements of The First World War. But soon, for the reason of the fervor of the First World War, it collapsed and closed. Later, in 1927, Jujiro Matsuda revived the company, and the production started again. In the beginning, the plant produced light three-wheel trucks and then launched the production of cars as well. After the Second World War, the company formally approved the name Mazda and already launched the production under its own logo. As the creators themselves said, the company name is taken from the name of great Zoroastrian God – Akhura Mazda.
The emblem of the company began to be changed in 1936 and acquired the form of the letter “M” absolutely identical to the emblem of the coat of arms of Hiroshima.
In 1962, the logo was changed, there was still the Roman letter “M” in its base, but not in a horizontal, but in a vertical composition.
In 1991, the emblem, which is used now, but in strongly changed form, was developed. Based on the thought of creators, this emblem means the wings, the sun, and the circle of light.
From 1991 to 92, the logo was again subjected to change and was replaced by the circle, which symbolized the sun in the company’s understanding. “Circle of light,”- it was called by the Japanese.
In 1997, the work on change of the emblem continued. The designer Rei Yoshimara developed the new logo in the form of an owl. The company management liked the stylized letter “M,” and the new logo was accepted. The work of Yoshimara cannot be called bad because it has some triple sense in itself: the owl was assumed, the company sees the letter “M,” and the consumer saw a tulip… The work of the talented designer is defined by this.
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